Wiki / Health
Neutonic
Neutonic is a nootropic productivity drink designed for focus and mental clarity without the jitters or crash of traditional energy drinks. It's my favorite energy/focus drink.
My go-to flavor: Wild Citrus. Unreal good.
Company Overview
- Founded: November 2023
- Headquarters: United Kingdom
- Valuation: ~$20 million (as of July 2025)
- Sales: Over 3 million cans sold
- Revenue: $10+ million in first year
Founders
- James Smith - British personal trainer known for his evidence-based fitness approach and bestselling books
- Chris Williamson - Host of the Modern Wisdom podcast, one of the top podcasts globally
- Luke Betts - Smith's manager
- Shan Hanif - CEO of Genflow
Why They Built It
Smith and Williamson saw a gap in the market. Most energy drinks are loaded with sugar and rely heavily on caffeine, leading to jitters and crashes. They wanted something cleaner focused on cognitive performance.
The goal: a nootropic-driven, lightly carbonated beverage that balances focus, energy, and mental clarity.
Key Ingredients
- 120mg natural caffeine - Enough to energize without overstimulation
- Cognizin (Citicoline) - Supports brain energy and focus
- L-Theanine - Promotes calm alertness, smooths out caffeine
- Rhodiola Rosea - Adaptogen for stress resilience
- Panax Ginseng - Traditional cognitive enhancer
- B-Vitamins - Essential for energy metabolism
Notable Investors
- Kayla Itsines - Fitness influencer and entrepreneur
- Alan Barratt - Founder of Grenade (protein bar company)
In July 2025, Neutonic raised $3.7 million in their first external funding round.
Why I Like It
Clean energy without the crash. The Wild Citrus flavor tastes great and the nootropic blend actually works for focused work sessions. It's become my go-to when I need to lock in on coding or deep work.